Dominek Architecture x 2020
10 YEARS AND COUNTING
As we embarked on our tenth year of business, we began to consider establishing a logo that could mark the anniversary and all that is to come in the future. We also recognized the benefit of providing a visible cue to who we are as a team and where we are going as a business. The final logo and site have arrived and we love it.
GEOMETRY, BALANCE AND NATURE
Our new logo references our greatest inspirations: geometry, balance, and nature. We like how the ‘D’ and ‘A’ overlap to create petite translucent diamonds, how the ‘A’ for Architecture supports the ‘D’ for Dominek (literally and figuratively), and that the points recall wonderful times we’ve spent getting inspired in the North Cascade mountains.
NOTHING TOO RIGID
We selected the font Univers, whose sharpness and short “K” matches the brand mark. Univers was released after a long period in which geometric typefaces such as Futura had been popular. While Univers’s designer, Adrian Frutiger, disliked purely geometric designs, finding them too rigid, we felt that it resonates with and reflects our approach as a design firm.
SIGNALS FOR THE FUTURE
Look for our logo around town as we continue to grow with the city we love so much. There are many exciting new projects on the horizon. We look forward to sharing our new look and our passion for what we do.